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My life is largely crystallized around these themes. I experience that beauty is about the balance between inner and outer essence. When you affect your skin and your external appearance, it helps you feel good internally. While investing in your mental, psychological, and emotional wellbeing, you start to want authenticity, naturalness, and quality, including how you treat your body. I got the idea from my own cosmetics series in 2010. The first product, a full-bodied moisturizer, was completed in 2011. Now the series contains almost 40 products. My skin care kit is aimed at women and men who want high-quality, natural and ethical cosmetics. I personally care that the whole production chain of my skin care products is as ecological, clean and Finnish as possible.
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