Me and Anumati Naturals

Anumati Naturals for your daily skincare

Welcome to explore Anumati Naturals!

Anumati Naturals was founded in 2010, when I started to develop product formulas.

I have been lucky to be born in a beautiful and pure nature, In Finland. My mother was a woman who lived in a harmony with nature, and my Karelian grandmother was a plant healer, who had great knowledge about shamanistic treatments.  Everything has therefore come to me via mothers milk.

I am privileged to have that heritage. With Anumati Naturals I wanted to create synergies between Finnish nature and folk traditions.

I have developed this product family with all my heart, so each product is a unique entity. I would like to offer a comprehensive organic brand that offers only the best for your skin and your senses.

Anumati Naturals equals “organic beauty and well-being” and is the name of high-quality organic cosmetics. I am proud to be able to offer this to you and I hope you are enjoying the Anumati Naturals as much as I have enjoyed creating it.

Just pure, naturally crafted, holistic beauty for you. Good for you, good for the planet.

To your health, beauty and delight

Anu Ruohosto

Nourishing skin and spirit

We are the first Finnish company which is part of:

What We Stand For:

Purity – we avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet and our children’s future.

Compassion – we aim to be considerate as companies and as individuals. We refute the need for animal testing in any form during the production of beauty products and refuse to sell or stock any products tested on animals.

Honesty –  we oppose promoting unrealistic beauty ideals that contribute to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.

Community – we endorse equal opportunity and support small and local enterprises to encourage a diverse and healthy economy in tune with their communities.

Transparency – we believe the price you pay for a product should reflect the value of its ingredients and that these should be clearly displayed on its packaging.

Sustainability – we recycle whenever possible and actively minimise the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging.

We aim to make these values the standard in beauty for everyone!





You’ll find a new way to be in nature by getting to know some finnish plants and their usage.  Get started with these:

Sinikka Piippo:
Kasvien salaiset voimat (2008)

Henriette Kress:
Käytännön lääkekasvit (2010)

Toivo Rautavaara:
Miten luonto parantaa – Kansanparannuskeinoja ja luontaislääketiedettä (1980)